JTW Jewelry

Custom Jewelry Without the Retail Markup

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JTW Jewelry

No Showroom. No Sales Staff. No Markup.

Big-box jewelers charge more because they have to cover:
– Retail rent
– Sales commissions
– Branding and advertising costs
– Inventory they never sellAt JTW, we do things differently:
– We don’t pay for a store
– We work directly with trusted suppliers
– We design every ring one-on-one — no middlemen
– We only build what you actually wantThat’s how we save you 30–50% on the same sparkle.
Our diamonds are still IGI or GIA certified, graded by the same labs used by top retailers — just without the overhead.

JTW Jewelry

Ready to see how affordable your dream piece can be?

Whether you're ready to start designing or just have a few questions, we're here to help.

JTW Rings

About Us

Who We Are

A Local, Online-Based Jewelry Designer

JTW Jewelry is a small, online-based business serving Williamsburg, VA — and shipping nationwide. We help couples design one-of-a-kind rings/jewelry with certified diamonds, honest pricing, and real value.JTW began when our founder went looking for a ring and was stunned by the high prices — both online and in-store. After diving deep into the diamond industry, it became clear that most of the cost wasn’t the diamond itself — it was markup.By building direct relationships with trusted suppliers and designers, we found a better way — and now we help others do the same. JTW was created to make beautiful rings accessible, transparent, and personal.

Why Us?

Custom Quality Without Retail Markups

We’re not a showroom, and that’s the point. Without the overhead of retail locations and sales commissions, we’re able to help our clients save 30–50% on the same certified diamonds you’d find at leading retailers.You get personal guidance, certified stones, and timeless styles — without the pressure or pricing games. Whether your budget is $1,500 or $15,000, our goal is simple: help you get the most value possible for the ring you truly want.

• See our prices

What You Can Expect

A Simple, Personalized Process

Here’s how it works:1. Fill out a quick form so we can understand your vision2. We reach out to talk budget, style, and timeline3. You'll get curated diamond and setting options that fit your goals4. Your piece is built and shipped securely, with full certificationWe offer nationwide shipping and work with all budgets. We guarantee that every diamond we source will be at least 20% below leading retail prices, and often up to 50% lower — without sacrificing quality, certification, or service.

Our Values

What Matters Most at JTW

We believe inTransparency — No upselling. No surprises. Just honest pricing.
Trust — Every diamond is certified and backed by the top grading labs.
Access — Everyone deserves a beautiful piece, no matter their budget.
Service — One-on-one support from your first question to final delivery.We're here to help you make one of life’s most meaningful purchases with confidence — and without retail nonsense.

Previously Sourced Diamonds

Disclaimer: These examples reflect rings and diamonds we’ve sourced in the past. Prices shown are typical but not fixed. We’ll help you find the best deal based on your unique budget and preferences.